Fena - The blog

The Fena is one of the largest companies in the fashion industry in Greece. It has developed a powerful communication profile and a significant presence on the Internet. We we were asked to design the company's blog and not only.

Our work started from the static design and proceeded to the indispensable markup. We went with XHTML 1.0 Strict & CSS 2.1. Then it came the installation and customisation of the Content Management System Expression Engine. Finally, our work was completed with a series of actions at promotion and marketing.

The multi-faceted personality of the Fena set the style of the design. We needed a modern approach, but not sophisticated. Elegant, but not artistic. In short, we had to balance among different notions and we had to do it this way in order to reach all potential visitors and to promote the brand name effectively. We loved that work!

After research and several attempts we chose two completely opposite colors (white and black) which define the main areas of the website. more colors added later, but all of them work equally well on dark and white backgrounds

After several months of operation the website is particularly effective when it comes to how easily search engines find it. The good results are due to several reasons. One of them has to do with the "clean" code which complies to the Web Standards. Another reason is the dynamics of promotion. Finally, the excellent cooperation with the people of Fena gave us the opportunity to help them with very specific instructions of how to add new posts properly written for search engines.

What we did for Fena

• Website Design / User Interface design
• XHTML & CSS
• Installation, configuration & development code in CMS, Expression Engine
• Search Engine Optimization
• Internet Marketing

CMS: Expression Engine

Languages: Greek

Visit the blog of Fena: http://blog.fena.gr/

Did you like our work? Let's talk!