About Fena

Fena is one of the biggest brands in Greece when it comes to fashion and lifestyle. Our work for the blog of Fena included the design of the blog, the development phase in XHTML and CSS and the promotion of the blog via social networks and other ways.

Fena, as a company which offers a number of different ways to treat fashion needed a design solution which would cover all possible visitors. We needed to produce a design which would be classy but not extraordinary, elegant but not too artistic. We were fascinated by this work! All in all it had to do with how we would support all the different faces of the brand without being neutral.

After a series of different design combs we decided that this black-white-black comb is fresh and promotes the brand the best possible way. Of course we added several design details which would make this website special.

Our XHTML & CSS code was written according to Web standards of course and we also did some SEO work. Now the blog of Fena can be easily found by people who look fashion products in Greece. The CMS behind the blog is Expression Engine, which did all we needed and a bit more. Last but not least, we promoted the blog via a series of channels in Greece and not only.

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